|WILL THERE BE BUYING AND SELLING IN THE SKY?|
|Sooner or later the question must be settled as to whether or not vendors of merchandise, insurance and real estate will be admitted to the realms of radio for exploiting their wares. Mr. Lee, the famous author and advertising expert, here brings up some pertinent observations on this timely topic.|
POPULAR RADIO does not believe that advertising matter should be intruded upon general broadcast programs, any more than it should be intruded upon motion-picture programs or the text columns of newspapers and magazines. Possibly a special waveband will some day be assigned exclusively to advertising; in which case the venture will succeed or fail in proportion as the paid publicity agents instruct or amuse us--as this article points out.
|PRESS AGENTS MAY HIRE THIS STATION FOR 10 MINUTES FOR $100|
|The justly famous WEAF station in New York is for rent--at a specified price. It is maintained by the American Telephone and Telegraph Company as an experiment to determine whether or not there is a market for a toll-station of this kind.|
|NO AD MEN ALLOWED ON THESE PREMISES|
|THE "WRITING" ON THE FLOOR OF HEAVEN|
|The use of radio for controlling the airplanes that have indulged in the spectacular sky-writing of advertising slogans in London and New York has become more than mere theory; recent experiments in England indicate that planes guided by living pilots may soon be replaced by planes controlled by radio from ground stations. The "writing" is done by means of smoke from special devices that eject 250,000 cubic feet a second; the letters are about a mile high. The above photograph was made while Captain Cyril Turner was sky-writing the telephone number "Call Van 7100" about 10,000 feet above New York.|